This time on NAS 10 Questions, we get to know Going Big, a song-writing and producing group from Sweden with an experimental indie rock sound that is reminiscent of The Kinks, Franz Ferdinand, David Bowie and The Beatles. Their line-up is Adrian Tinz, vocals and guitars,
Andres Asu, vocals, bass, guitars and mixing/producing,
Herbert Tinz, vocals and guitars.
The track "Not Supposed to Let You Know" is featured in the New Artist Spotlight Family of Playlists.
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1. Tell us a little about where you are from and what you are currently doing.
Hi, we are Going Big, a songwriting and producing group from in and around Malmö, Sweden. We have just finished our first album and we’ve already got some new songs and exciting collaborations with other local artists lined up for coming releases. Although we are mostly focused on the recording of new music in our home studios rather than performing, you never know what the future might bring.
2. What inspired you to start playing and making music?
Being a trio, we obviously have our own different backgrounds and stories that led us to become interested in music and eventually pick up up instruments. What joins us is the sheer joy that we feel in our hearts when creating and playing, it has stayed with us ever since childhood. Although we all have many interests and passions, music has become the one creative outlet we all bond over and that fuels this whole endeavor.
𝟯. Who are your biggest influences?
Always a tricky one, this question. Although we draw from a range of influences from different genres and eras, we often find our way back to The Beatles which might be our biggest common denominator. Of course, we sound nothing like them. Our sound may vary wildly from song to song, but there’s always that foundation of inspiration. Whether it’s crafting catchy hooks, smooth arrangements or layering sounds to create an exciting mix, it’s all right there.
4. What are your goals in the music industry?
Even though we started Going Big as a pandemic project out of equal parts boredom and necessity, the project has grown into so much more. Individually, we all have our separate music projects and bands. But this is where we are in complete control of the entire process, which is really liberating. Simply put, our goals are to keep creating and having fun seeing where our collective input takes us.
5. Tell us about your creative process when you make new music.
This is an interesting question, because we really don’t limit ourselves to a set procedure or formula. Whoever has an idea throws it out to the rest of us, and if it sticks, we go for it. This means that some songs come to the group pretty much done and just need some overdubs, whereas others can start with a riff or line of text that get progressively more and more refined over the course of weeks to months. Lately, the prolific output of ideas has necessitated a more pragmatic approach to keeping track of what stage every individual song is in. It might sound boring, but with everything else going on in our lives, easily being able to look up what song that needs to be worked on is really nice.
6. What is your all-time favorite song?
Haha, is it tacky to choose one of your own? Obviously, there are so many to choose from, it is nearly impossible to narrow it down to just one. How about “The Weight” (The Band), “Welcome to the Working Week” (Elvis Costello) and “Willin’” (Little Feat)?
7. What is the best advice you have either given or received in terms of music?
As mentioned above, it’s really all about enjoying yourself. One thing we all abide by is “once it becomes a chore, it is no longer fun”, which really works just as well in other aspects of life.
8. Proudest accomplishment?
With Going Big we took our individual mostly jam-based methods of creating and started something brand new for us, namely home studio work. Looking back from the first song we released we are very proud to say that the quality of recording and our ability to implement our ideas have really improved. Having learned so much has helped us move forward with our music, that is something we really take pride in.
9. Just for fun! What's been your most embarrassing moment so far?
One of the things referenced above is our very first track, “She Really Loves Somebody”. What was just meant to be a placeholder drum track ended up on the final mix. Not until after release we realized that the beat is just straight on for the full 2 minutes 57 seconds. No fills, no cymbals, no nothing… The weird thing is - it totally works!
𝟭0. Tell us about your lowest and highest points in music so far.
Within the context of Going Big, we definitely say the early days of the pandemic were a low point. We had just started creating in an actual rehearsal space when all of that went out the window. After not really knowing what to do for a while we started sending each other demos and then it just took off. Likewise, our song “Not Supposed to Let You Know” recently passed 20,000 streams on Spotify. In the grand scheme of things, that might not seem like a lot, but for us it is a clear sign that we are doing something right.
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